A small studio with a strong opinion about attention.
FRAME started in 2021 with one observation: most brands lose the argument before anyone reads a word. The palette, the pace, the first frame of the first screen have already answered the only question that matters, which is whether this company knows what it is doing.
So that is what we design. Eight people, three disciplines, no account layer. The people in the room are the people doing the work, and everything we make is judged on the same clock your customers use: about five seconds.
How we work
Subtraction first
Every project starts by removing something: a page, a typeface, a feature. Whatever survives has to earn its place out loud.
Motion is meaning
If an animation cannot explain itself in one sentence, it does not ship. Movement is hierarchy, feedback, and story. Never garnish.
Ship the argument
A brand is a claim about the future. We design the artifacts that make the claim, then measure whether the world agrees.
The people
Mara Ellingsen
Founder, creative director
Sets the point of view and kills the second-best idea before it costs anyone a week.
Theo Okafor
Head of design engineering
Owns everything between the design file and the deploy. Refuses to ship a slow page.
Priya Raghavan
Strategy director
Turns founder conviction into briefs that survive first contact with real users.
Dani Costa
Motion lead
Times every animation to a beat and will not apologize for it.