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Attention is earnedin the first frame.

We design identities, products, and websites for companies that would rather be understood than admired.

Selected work

Three engagements, told the way we ran them: problem first, numbers last.

Consumer fintech · 2025

Meridian

A savings app that stopped shouting.

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DTC skincare · 2024

Loam

Skincare sold like an ingredient list, because it is one.

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Music education · 2025

Octave

Practice software that keeps time with you.

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The work we take on

Identity systems

Naming, wordmarks, and the rules that keep a brand recognizable at every size, speed, and screen.

Naming / Visual identity / Guidelines / Brand voice

Digital product

Interfaces for software people open twice a day, designed so the tool gets out of the task's way.

Product design / Design systems / Prototyping / Design engineering

Sites & commerce

Marketing sites and storefronts built to load fast, read clearly, and convert without tricks.

Marketing sites / E-commerce / Editorial platforms / Performance budgets

Motion & interaction

Movement with a job to do: hierarchy, feedback, and the two seconds people actually remember.

Interaction design / Animation systems / Launch films / Motion guidelines

Philosophy

Attention is a budget. Every element on a page spends it. We design like the money is ours.

About the studio

Clients

Got a brief that deserves better?

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