Meridian: A savings app that stopped shouting.

Meridian came to us with the best savings rates in its market and a first week that lost four of every ten sign-ups. The product worked. The brand did not. Its interface had borrowed the loudest habits of consumer fintech: confetti for deposits, gradients on every card, a mascot nobody had asked for.

Research made the diagnosis blunt. People wanted to feel their money was being taken seriously, and the app kept telling jokes. Trust was leaking through the tone.

We rebuilt the identity around the discipline of a printed ledger. One typeface, set with real weight. Columns that align to the cent. A palette that goes quiet so the numbers can speak.

In the product, motion became the voice. Balances settle with a slow, deliberate ease instead of bouncing. A deposit draws a thin line upward before the total updates, a two-second ritual that makes saving feel physical.

Onboarding was cut from nine screens to four. Every screen we removed was a screen that used to apologize for the product.

The relaunch shipped across iOS, Android, and web in the spring. Week-one retention rose within the first month, and support tickets asking where a deposit had gone fell to near zero. Meridian's in-house team now runs the identity from the system we left behind, which is the result we score ourselves on.